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AdMob and Ad Manager users will now have access to a new tool called the App Policy Center that brings Android Developer Console-like features to the advertising side of the business, according to a ...

Google AdMob is updating its ads that offer reward policies to include indirect monetary items. From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies for Ad Units that ...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market ...

If the Federal Trade Commission steps in to block its purchase of AdMob, Google's chief executive Eric Schmidt said in an interview, "we're likely to fight very hard. It's a very strategic acquisition ...

These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

At Google’s core is advertising, so it comes as little surprise that the company used its I/O developer conference today to announce a raft of changes heading to its various ad products. First up is ...