Ford created new technology that could allow drivers to find their vehicles using augmented reality simulations. Based on an AR experience powered by the mobile phone, users would be directed to the ...

Kia Motors America has added augmented reality technology to its digital assistant for Facebook Messenger. The automaker introduced its newly enhanced digital assistant at Facebook's annual F8 ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Most carmakers are trying to use AR images and ...

If a consumer sees a vehicle they like at the grocery store parking lot, their child’s school or just about anywhere, USAA is giving its members the opportunity to gain information immediately about ...

Traditional modeling clays contain sulfur, a reliable binding agent for the waxes and oils used during the sculpting process, ...

Three-year $150,000 SDK licensing and revenue sharing agreement executed. Using ImagineAR's licensed AR SDK and cloud-based studio suite, IMP will be delivering immersive AR engagements for ...

Shoutout to SAE and UL Solutions, venerable institutions that tested the daylights out of every component to charge ...

Detroit Free Press auto critic Mark Phelan tests dozens of new cars every year. Here are some of his favorite new features in ...

[url=http://arstechnica.com/civis/viewtopic.php?p=30168521#p30168521:38ylvo0p said: MIkeOneOfOne[/url]":38ylvo0p]So many high horsepower gas guzzlers. You'd think ...