For example, in order to qualify for trademark protection, a color must be non-functional. For example, because orange is a color often used in safety apparatus, a seller of safety vests could not ...

In my previous article: Challenging Aspects of the Legal Protection of Non-Traditional Trademarks: Shape Trademarks, I mentioned that man has five senses and, accordingly, can perceive information, ...

Christian Louboutin is a French footwear designer whose footwear has incorporated shiny, red-lacquered soles that have become his signature. French shoemaker Christian Louboutin stood before the 2 nd ...

What can brown do for you? A color can do quite a bit when it comes to embodying an organization's good will, as evidenced by the color employed for nearly a century by UPS's ubiquitous delivery ...

“In most countries in Asia, any color-based trademark application will, for sure, at least at the first round, be rejected on the grounds of lacking distinctiveness.” With their creative minds, ...