Solomon Asch once remarked, "The tendency to conformity in our society is so strong that reasonably intelligent and well-meaning young people are willing to call white, black. This is a matter of ...

There’s nothing unusual about the need to go along with the group. Evolutionists think that it offers a survival advantage, creating a uniform herd that’s less susceptible to dangers. But when it ...

If you want to develop your own creative idea for a project, does it help to study how other people have approached the same task? One classic finding, called the conformity effect, shows that looking ...

A few decades ago, the model for a succeeding in business was built on a platform of employee conformity. Employees masked who they were, leaving their true selves at the office door, and went to ...