To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

In the ever-evolving world of technology and design, even the most traditional brands are finding themselves in need of a refresh. Cracker Barrel, a beloved American restaurant and retail chain known ...

The Superman logo is one of the most instantly recognizable symbols in the world. Yet, even the most dedicated Man of Steel fans might not know the fascinating origin story behind this timeless design ...

New Delhi: Wipro Ltd, India’s third biggest software services firm, has redesigned its brand identity, abandoning the iconic rainbow flower logo with the tagline ‘Applying Thought’. Designed by WPP ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Ferrari / BMW / Mercedes / Porsche / Volvo / Jaguar / Chevrolet / Future The best car ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...