Dynamic ad-serving company Clinch said it is rolling out advanced creative attribution reporting for connected TV ad campaigns. The new capability enables advertisers to link ad exposure to consumer ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers ...

Fortnite is adding more in-game reporting options for Creative maps to address the issue of offensive content in user-made maps. The moderation team of Fortnite's Creative mode sometimes assumes good ...

SEATTLE--(BUSINESS WIRE)--Jove, a recently-launched startup with a mission to bridge the communication divide between data-focused and creative-focused marketers today announced the release of ...

Creative industries account for 16.3% of total employment in Los Angeles County and 15.4% of total employment statewide, according to the 2020 Otis Report on the Creative Economy. The report, released ...

Adobe says that to tap into senses like texture and taste, you need to "craft visuals with depth and detail". When it comes to working with AI, this means designing prompts that are about more than ...

I always get a tingle of excitement when Bob Woodward writes something, because it always signifies more than it says. A Woodward article is a coded message, not merely reportage. Indeed, given his ...

The two nonprofits discussed findings from their report at a joint salon dinner at Manuela on Tuesday night. By Rebecca Sun Senior Editor, Diversity & Inclusion Two major Asian American entertainment ...

On May 16, 2019, Coin Metrics released a report detailing discrepancies in Ripple’s escrow reporting system. The Blockchain analysis firm described these discrepancies as contradictions that required ...

Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals that drive installs and long-term retention. SAN FRANCISCO, ...