Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

This strategic marks the 3nh company’s formal entry into the Japanese color measurement market, demonstrating its commitment to expanding its global footprint SHENZHEN, GUANGDONG, CHINA, January 4, ...

Displacement measurement is fundamental to numerous engineering and scientific applications, ranging from precision robotics to industrial automation. Modern techniques integrate advanced imaging, ...

Television consumption behaviours in the US have changed dramatically during the last decade, making measurement increasingly challenging as the landscape becomes more fragmented and complex. With the ...

Measurement While Drilling (MWD) technologies and systems offer real‐time, in situ assessments of the orientation and trajectory of drilling tools. These systems integrate advanced inertial sensors – ...

New service promises comparable market coverage with clearer methodology and deeper insight across high street and online ...

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...

The NFL has replaced the traditional 10-yard chain measurement for first downs with a virtual system. The new system uses Sony's Hawk-Eye technology and six 8K cameras in each stadium to optically ...