Excellent marketers prioritize data-driven decision-making and focus on key metrics to optimize marketing strategies. Great marketers quickly adapt to changes based on performance data and customer ...

The push for incorporating data and analytics into business is widespread, and empirical evidence confirms it's not just hype. Data-driven companies are 23 times more likely to top their competitors ...

Data stands out as a key resource for retailers in the increasingly digital world. Businesses are generating more data than ever before, from transaction records and customer profiles to social media ...

Here's an interesting fact: companies that rely on data to make their decisions are more likely to achieve better results.

How organizations can do more with their data to realize business goals and achieve a sustainable competitive advantage. In partnership withWNS Triange In 2006, British mathematician Clive Humby said, ...

Leadership is the cornerstone of organizational success, with research showing that about 70 percent of the variance in employee engagement is attributable to the quality of leadership. Effective ...

In the May 5, 2021, Creating Data Advantage memo, then Deputy Secretary of Defense Kathleen Hicks states, “Data is essential to preserving military advantage, supporting our people, and serving the ...