The U.S. system for pricing drug innovation is forged on a careful balance between innovation and access. On the whole, American consumers consent to market-based pricing for novel drugs as a way to ...
Chattanooga, United States - August 12, 2011: EpiPen is an Epinephrine auto-injector type syringe that is used to treat life-threatening allergic reactions or anaphylaxis. Following weeks of criticism ...
Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...
Some of our culture’s most influential advertising campaigns have come not from individual brands but from product categories. Since the 1950s, when tea and butter producers consolidated their ...
Company appoints Mr. Mark Hartman as President of Nesher Pharmaceuticals, Inc. October 20, 2010, St. Louis, MO - K-V Pharmaceutical Company (NY5E: KVa/KVb) today announced the establishment of a new ...
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