Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that "phone numbers found to be ...

For the past couple of years, we've seen Google show QR codes you can scan and email or text this number to call features in the Google Ads. Google's Ads Liaison, Ginny Marvin, confirmed that these ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...