It may surprise you, but email marketing gives you the best return on investment (ROI) of any of the basic digital marketing techniques*. The reason? The people who have given you their email address, ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...