Creating a successful product from scratch is the stuff that entrepreneurial dreams are made of, but it’s a journey that’s equal parts challenging and thrilling. From identifying a consumer pain point ...

Hanmei Wu is the CEO and Co-Founder of Empowerly, a college counseling service and online platform that connects students with counselors. Sticky products are the lifeblood of any successful startup ...

Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...

Imagine this: you’ve got a brilliant idea brewing—something that could solve a real problem, inspire others, or even generate passive income. But when it comes to turning that idea into a tangible ...

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A strong demo proves value in real time, turning curiosity into confidence. Too often, ...

This degree is one-of-a-kind, attracting makers and innovators interested in a more sustainable 21st century. The Sustainable Product Design and Innovation program is a unique, interdisciplinary major ...

If done correctly, product videos can be a highly effective means of stimulating consumer purchases. Nearly 90% of people are willing to buy after watching a product video. Product videos have become ...

Many of the world’s largest banks already have dozens, sometimes hundreds, of designers and developers in-house. They ...

Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...