Before you touch that keyboard, ask yourself whether your reader is sympathetic or hostile to your message. And then apply this simple persuasive strategy: When writing to a sympathetic reader, take a ...

A persuasive message that favors one option in a binary choice can enhance the apparent value of its target by biasing the interpretation of subsequent information. The message installs its target as ...

In the competitive landscape of today’s business world, mastering the art of persuasive business writing and communication is essential for career advancement and organizational success. Whether ...