In October 2008, a group of bloggers, vloggers and internet enthusiasts met at Fontana’s, a now-shuttered bar on Manhattan’s Lower East Side. “Dress up as your favorite meme or viral video star,” read ...

From hobbyists and comedians to corporations and presidential candidates, everyone wants to know how to make their memes take off. Reading time 8 minutes You’ve thought of a hilarious joke, wrapped it ...

In the age of the internet, movies don't have to stop at being movies. Often, they find new life as reaction GIFs, image macros, TikTok remixes, and so much more. But what movies have actually become ...

This unique meme aesthetic combines artificial intelligence, absurdist fiction, noisy sound design, and a healthy serving of cultural remixing. It has given rise to viral characters such as Tung Tung ...

Oh my God, OK, it’s happening! From social-media posters to the F.C.C. chair, we are all living in Michael Scott’s world. Critic’s Notebook Oh my God, OK, it’s happening! From social-media posters to ...

The Italian Brainrot takes its cue from the Anglo-Saxon-derived English idiom "brain rot." Literally, it can be translated as "rotting brain" or "brain decay." But in internet parlance, it is used ...