Observer

LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Lego unveils Smart Bricks, a computer that fits inside a standard 2 x 4 brick

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes

Lego Fit A Whole-Ass Computer Inside A Single Brick To Make Star Wars Sounds

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and lightsabers will hum and whirl when figures holding them are moved.
Wired

How Lego Perfected the Recycled Plastic Brick

Each year, more than 380 million metric tons of plastic is produced worldwide. Lego is responsible for 100,000 metric tons of it. This contribution to the annual total is, of course, the result of making its classic children’s toy. Lego’s impact may ...
Inc

Lego Makes a Radical Announcement That Puts Other Toy Companies to Shame

Lego wants to change everything about everyone’s favorite toy brick without anyone noticing. If that sounds like some kind of riddle, it partly is — especially for the research team tasked with delivering on the promise. Lego is joining the ranks of ...
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