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Lego Unveils Smart Play

LEGO Smart Play Is Going to Change How We Play with LEGO

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for a long time. Revealed at CES 2026, LEGO Smart Play introduces interactive technology that lets physical LEGO sets react to how they’re handled.

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LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

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How Lego designed its new interactive Smart Brick

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Lego unveils tech-filled Smart Bricks - to play experts' unease

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement.

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Lego launches ‘biggest innovation in decades’ with new bricks

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Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

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Lego unveils new SMART Brick at CES 2026. Where to purchase in Kentucky

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.

CNET

Lego Smart Bricks Light Up With Jedi Magic in Coming Star Wars Set. I'm Already Obsessed

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

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How to watch the Lego CES 2026 press conference live

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

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CES 2026: How to watch Lego's press conference

Lego is all set to show off its wares at CES this year.