The wave of logo simplification extends beyond just visual aesthetics; it reflects a significant shift in how brands communicate with their customers in a digital world. Logos need to be versatile and ...

The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

Cracker Barrel's new logo isn't quite getting a stamp of approval from some customers. The nationwide restaurant chain and country store, which is known for its comfort food and nostalgic atmosphere, ...

There are a lot of folks who are unhappy with the look of Cracker Barrel’s new logo, and it seems AL.com readers are among them. In case you missed it, Cracker Barrel, the Tennessee-based restaurant ...

Cracker Barrel is bringing back the "Old Timer" to their logo as the kitschy chain faced heavy criticism this week over its rebranding efforts, which intensified when the new logo was lambasted by ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

The Super Bowl logo has become more of a talking point among NFL fans over the last few seasons. Part of the reason for that is a conspiracy theory that the colors of the Super Bowl logo determine ...

The PWHL released names and logos for its two expansion teams on Thursday. How do they stack up against the original six? Courtesy of the PWHL The PWHL has two new teams. That means the PWHL has two ...

Look. And then, look again. Once more? Although Wendy's denied that it was a purposeful move, fans of the fast food franchise caught on that the word "MOM" had been designed into the collar. It's one ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after Athletic Director Chris Del Conte said he wasn't considering it. The addition of Humann logos on ...

What makes a good AI logo? It’s a thorny question that every player in the current crop of leading AI companies has faced, since unlike an email app — which marries neatly with an envelope image — ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...