The Super Bowl logo might hold the key to predicting which teams play in this year's game. Here's how the colors in the logo might predict the future.

Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...

The NHL has some of the most historic and unique logos in the entire world of sports. Now that there are 32 teams in the NHL ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

BEREA, Ohio -- With the goal to "honor tradition and provide modern edge," the Cleveland Browns revealed revamped logos Tuesday with a richer orange color and a brown face mask on the helmet. The ...

When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

You know it’s a “slow news day” when people start talking about color schemes for logos over just about anything else that’s going on in the gaming world. Yet, here we are. As we reported previously, ...

The anchor has become synonymous with Hope and has roots in the college’s legacy. The metaphor originated from an observation the Rev. Van Raalte made regarding the Pioneer School: “This is my anchor ...