Around this time last year, Southwest Airlines announced that it would scrap its signature open-seating model in favor of a more traditional assigned seating system, chipping away at its identity as a ...

For decades, Southwest Airlines has used an open seating model that lets passengers choose any available seat once onboard. The system became a core part of the airline’s operations and branding that ...

Southwest Airlines is scrapping its decades-long open seating policy in favor of assigned seating, with tickets for the first flights rolling out in late July. Last July, Southwest announced it would ...