Researchers at Tel Aviv University have discovered that the brain cannot learn simultaneously through both classical conditioning and operant conditioning. In fact, the brain actively prevents the ...

Contingency Management (CM) is a behavioral treatment model that is based on operant conditioning and uses positive reinforcement to modify behavior. Developed in the 1980s and 1990s for substance use ...

Operant conditioning is a behavioral theory created by famed psychologist B.F. Skinner that suggests that behavior is most easily modified when it produces a negative consequence. This theory can be ...

Classical conditioning is a type of unconscious learning. It occurs when a person or animal experiences an automatic response whenever they encounter a specific stimulus. Simply put, it is learning ...