A large part of what we’re doing with large language models involves looking at human behavior. That might get lost in some conversations about AI, but it’s really central to a lot of the work that’s ...

A new artificial intelligence (AI) model can predict and simulate human thought and behavior with a surprising degree of accuracy. The language model, called Centaur, could help researchers improve ...

Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...

Psychologists have been studying personality for a very long time. Thinking about personality as a collection of traits goes all the way back to ancient Greece and Rome, and trait theorists such as ...