It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca-Cola logo. What is it about these company signs that make people stop in their tracks? They share a common color: ...

The examples shown are the approved color combinations for Drexel logotypes and the Dragon icon. As a standard, Pantone 294C (blue) and Pantone 7548C (yellow) should be used. Students, faculty, and ...