In today’s evidence-driven world, there is increasing demand for researchers with the skills to design, conduct, and evaluate studies that help institutions and schools improve their decision-making ...

Survey researchers increasingly recognize that a single survey of the general public can rarely represent the views of small groups of Americans. Such surveys frequently have too few interviews with ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Russell, N. , Teed, J. and Bastida, N. (2025) Enhancing Scholarly Creativity When Developing Research Ideas. Creative Education, 16, 2098-2129. doi: 10.4236/ce.2025.1612127 .

This study looks at how national public opinion polling in the United States changed from 2000 to 2022. It focuses on two aspects: the sample source(s) – that is, where the survey takers came from – ...

As a market researcher, I am a student of human behavior. Over the past few years, my coursework has accelerated; keeping up with an ever-changing consumer means going far beyond traditional research ...

Director of Scholarship at Change Management Unit at the Vice Chancellors' office; Professor and Head of Archie Mafeje Research Institute, University of South Africa Re-search is a dirty word.

The Knowledge Foundation’s “Sample Prep Symposium” held recently in Baltimore focused on the mundane but critical aspects of sample preparation including collection, concentration, lysis, target ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...