User-generated content, when used correctly, can create an authentic customer journey that users can relate to and find value in. The content marketing landscape has changed drastically over the last ...
Whether it’s Anna Schiano’s frisson-producing ASMR clips or Tyler Reyes’ fierce fitness photos, user-generated content (UGC) has become a cornerstone of authentic marketing. Brands are increasingly ...
This past December, a local chapter of the UK’s Chartered Institute of Public Relations (CIPR) trade group held its annual “North East Pride Awards” dinner in Newcastle. With a room full of publicity ...
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