Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

As the email industry evolves, relevance will become ever more important because of overloaded inboxes, more competition from new delivery channels such as social networks and reputation challenges ...

Part 1 of this series explores the technologies behind analyzing customer behaviors. Part 2 looks into the tools of business intelligence and Web analytics. Business “intuition,” popular in the days ...

The Internet is now one of the most important sales and communications channels for many businesses. Using the Internet to sell, allows extremely cost effective customer generation as well as the ...

How well a job you do in the early stages of your web analytics has a big impact on your success in the future, says Gary Angel, co-founder and president of Semphonic, an independent web analytics ...

Gary Angel is President and CTO at Semphonic. He co-founded Semphonic and continues to lead and develop the industry-leading online measurement practice. Under his leadership, Semphonic has become the ...

Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to ...

According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences. Web analytics is the most "dominant digital intelligence (DI) ...

Coremetrics, Omniture, Unica, Visual Sciences, and WebTrends have all been named leading Web analytics vendors, according to the latest assessment from Forrester Research. Despite the availability of ...

OK, I admit it. I am an avid Boston Red Sox fan. For me and the rest of Red Sox Nation, a three-game sweep of the New York Yankees and four back-to-back home runs is just too good to be true. Baseball ...