Cracker Barrel said it is bringing back its "Old Timer" logo less than a week after the restaurant chain announced it omitted the man wearing overalls from the design. We thank your guests for sharing ...

While many restaurant chains market themselves by touting the quality, quantity, or affordability of the menu items they have to offer, they also do so by having emblematic and unforgettable logos ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man ...

A sea change in global commerce is underway. Power struggles, climate change and the imperative to protect supply chain continuity in an increasingly tumultuous world all require a refactoring of ...

Discover how value chain analysis enhances business efficiency, optimizes costs, and delivers competitive advantage through step-by-step assessment.