YouTube leads in podcast streaming while Netflix plans to launch 33-plus podcasts in 2026. Can video pods become the new TV?

Media companies are highlighting podcasts in their conversations with advertisers, including their annual pitches at Upfront presentations. While the main avenue for video podcasts is YouTube, the ...

Netflix is preparing to launch a slate of exclusive video podcasts from iHeartMedia's biggest shows in early 2026, marking a significant push into podcasting beyond traditional TV and film content.

It’s not often that media releases impact two industries so significantly, but that’s exactly what happened earlier this week. In this case, it’s streaming and podcasting. iHeartMedia and Netflix ...

YouTube surpassed 1 billion monthly active podcast viewers in 2025 while SiriusXM overtook Spotify and iHeart as the top ...

In a strategic move to diversify its content offerings and compete with YouTube’s growing presence in the TV streaming market, Netflix is exploring deals with podcasters to venture into video podcasts ...

Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

Netflix is no longer content to be the place you visit at night for prestige dramas and big-budget films. The company is now ...

"If we can make more money adding video to it we will," says CEO Bob Pittman, adding: "It's not terribly expensive, it's just 'what do you want to focus on'?" By Erik Hayden Executive Editor, Business ...

Whether you’re drawn to the thematic storytelling of “This American Life,” the true crime chemistry of “Wine & Crime,” or the educational deep-dives of “Radiolab,” a podcast’s format defines its ...