To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Tulane is going back to the future. Rather than rebranding the Athletics Department with a new logo created by a marketing studio or an advertising agency, new Athletic Director Troy Dannen looked to ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

LOUISVILLE, Ky. (WAVE) - WAVE 3 News, Kentucky’s first news station, has rebranded as WAVE, restoring a well-known logo that was first introduced to the Louisville area market more than 60 years ago.