Overview Email tracking extensions now go beyond simple “read receipts,” offering real‑time open alerts, link and attachment tracking, analytics dashboards, and ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

NEW YORK, Nov. 29, 2025 /PRNewswire/ -- Expert Consumers has named Mailchimp as the Best Marketing Automation Platform (2025), citing the platform's strong integration of automation, analytics, and ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

In today's fast-paced digital world, consumers are bombarded with countless marketing messages on a daily basis. Amidst this clutter, personalization has become a powerful tool for companies looking ...

This week on The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads; Today’s MadTech Daily Things have been looking good for advertisers lately, with more and more ...

Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize performance. Google is rolling out its AI search campaign building tool to ...